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Colombia, 2025
Medellín city became a global hotspot for concerts. But its only stadium—home to Atlético Nacional and DIM—couldn’t keep up: concerts destroyed the pitch, threatening football, the city’s greatest passion.
Each year, Colombian football stadiums host over 640,000 people
with stages loading 3,500 tons of equipment
“CONCERTS ARE RUINING FOOTBALL”
Maria Andrea Botero, Journalist “Nos Cogió La Noche” Show
Atanasio Girardot’s Field after concerts between 2022 - 2025
In partnership with Ecosphaira a Biotechnology company, we discovered that Pilsen’s high-quality ingredients could speed up grass recovery. So we decided to turn Medellín’s football pitch into a live quality test.
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“PILSEN WAS ABLE TO POSITIVELY IMPACT
THE GRASS ”
Madelén Giraldo, Scientist Ecosphaira BioTech
After 10 months of greenhouse research, we found that Pilsen’s ingredients contained elements
that could actually benefit the stadium’s grass. So we decided to test our formula right on the stadium.
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In the stadium tanks, our ingredients mix with fertilizers and water, and are distributed through
the irrigation systems improving the field’s quality.
Our formula was:
( 2% Pilsen Ingredients ) + [ 50% Less Fertilizer
+ 38% Less Water ]
We tested our formula during one year, and now after 57 matches, countless concerts and over 1.3 million attendees, the pitch keeps performing and giving powerful results.
“FOR THE FIRST TIME A SPONSOR WASN’T JUST ON THE JERSEY, IT WAS RIGHT ON THE FIELD”
